About Mike Rivera,  RHU, REBC, CLU, & ChFC
All major insurance lines (Life, Health, P & C); FINRA Series 7

President & CEO

Mike Rivera has been an insurance and financial services broker since 1976, specializing in employee benefits.   He began Northwest General Insurance and Financial Services in 1985 to better fill the needs of his clients.

Mr. Rivera possesses several of the highest and prestigious designations and certifications one can achieve in the industry, such as Registered Health Underwriter (RHU), Registered Employee Benefits Consultant (REBC), Chartered Life Underwriter (CLU), and Chartered Financial Consultant (ChfC).  All of these designations are awarded by the The American College, a non-profit educator with the top level of academic accreditation, in which Mike must meet experience and continuing education requirements and must adhere to a high ethical standard.


Prior Positions & Appointments

  • Past President of the Professional Insurance Agents of Texas (PIA)
  • Past President and Trustee Emeritus of the Houston Association of Health Underwriters
  • Past President and Trustee Emeritus of the Texas Association of Health Underwriters
  • Past Regional Vice President of the National Association of Health Underwriters Region VI. (Texas, Oklahoma, Louisiana, Missouri, Kansas, and Arkansas)


BBA in Finance from University of Houston